2240000 - Marketing & Communications in the Equine Industry

Course Description

Marketing and communications are an essential part of a healthy business plan, covering a wide variety of activities to help you sell your company’s product and services. Examine customer needs, conduct market research, explore competitors, develop a brand, develop skills to build customer relationships, explore a variety of marketing channels and tools, and create marketing content to help you sell your products and services to your ideal customers.

Focus on the dynamic equine industry using a variety of examples to reflect the industry's diversity. Key points discussed will help you to develop effective marketing and communication strategies for your equine business.

You do not need to own a business or a horse to participate in this course. The instructor will provide you with examples, scenarios and case studies for a variety of businesses in the equine industry.

What You'll Learn

Upon successful completion of this course, you will be able to:

Develop a marketing strategy that identifies and influences the target market using demographics, psychographics and customer behaviour data
Create effective communication messages to explore innovative marketing channels to promote your equine business
Conduct market research and make informed marketing decisions using primary and secondary methods
Examine and apply brand elements and principles for effective brand management in the equine industry

Additional Requirements

This course is intended for adult learners who are at least 18 years of age.
There are no prerequisites for this course.
You may take this as an individual course or choose to complete one of our equine certificates or the diploma.*
You do not need access to a horse to participate and be successful in this course.
You can expect to spend 6-10 hours per week to complete the course material, discussions and assignments.
Do you have more questions? Contact our Continuing Studies office.

*We recommend you complete Management of the Equine Environment first, or very early in your course of studies. This course is offered every semester.

Applies Towards the Following Certificates

Diploma in Equine Studies : Electives
Certificate in Equine Business Management : Required Courses

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

View the upcoming course schedule at our Equine Studies Online program website.