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Course Description

All successful communication and media strategies in sport and events must take into account the complexities of this diverse and dynamic market of sport-related goods and services. This course examines sport and event communications through the investigation of internal and external factors that shape consumer demand in related industry sectors with an emphasis on digital media applications. Specifically, it will analyze the social, cultural and economic factors influencing the marketing of products, services and ideas.

What You'll Learn

By the end of the course, the learner should be able to:

  • Identify and discuss contemporary sport communication trends and the unique impact they have on society
  • Compare and contrast the impact of traditional and new media on the sport business landscape
  • Demonstrate the ability to critically evaluate communication and media applications from both practical and theoretical perspectives
  • Demonstrate effective communication in a professional environment through report writing, content creation, and oral presentation
  • Demonstrate the ability to effectively research and source information across a variety of sources
  • Critically assess and evaluate the effectiveness of various media across different sport contexts

Additional Requirements

Pre-requisite(s): MCS*1000, (HTM*2020 or SPMT*2020

Equate(s): HTM*2220 - Communication and Media Strategy in Sport and Events

Restriction(s): This is a Priority Access Course. Restricted to students in BCOMM.SPMT, BCOMM.SPMT:C, and BCOMM.SPMT:O.

Note:

Additional Technical Requirements

This course will use the following:

  • Respondus tool to invigilate one or more exams.

Please view the Technical Considerations.

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

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Enrol Now - Select a section to enrol in

Section Title
Communication and Media Strategy in Sport and Events
Type
Online Asynchronous
Dates
September 10, 2026 to December 04, 2026
Contact Hours
36.0
Delivery Options
Online Asynchronous  
Course Fee(s)
Domestic Tuition Fee (0.5 units) $695.56 Click here to get more information
Domestic Tuition Fee - Non-Ontario (0.5 units) $852.37 Click here to get more information
International Tuition Fee (0.5 units) $3,973.31 Click here to get more information
Available for Credit
0.5 units
Reading List / Textbook
You may purchase your course textbook, or other required/supplementary reading and learning materials, from the University of Guelph Bookstore or the Guelph Campus Co-op Bookstore, or from another third-party seller. 

Section Notes

Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
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