MCS*2010 - Digital Marketing Essentials
Course Description
Explore the dynamic field of Digital Marketing and discover how businesses engage audiences online. This course introduces foundational marketing principles through global examples of strategies, analytics, and tactics used by digital marketers today. Students will become familiar with essential digital tools and concepts in owned, earned, and paid media such as Search Engine Optimization, Search Engine Marketing, and Customer Relationship Management. Students will work together to develop a high-level digital marketing strategy for a chosen product, service, or cause.
What You'll Learn
Upon successful completion of this course, you will be able to:
- Explain foundational marketing principles and how they apply to real-world digital environments.
- Analyze consumer behavior in a digital context and evaluate how different digital marketing tactics influence purchase decisions and brand engagement.
- Develop proficiency with key digital marketing tools such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Customer Relationship Management (CRM) systems to create effective marketing strategies.
- Use marketing insights from analytics to develop a comprehensive digital marketing strategy with owned, earned, and paid media for a product, service, or cause.
- Evaluate the ethical and legal considerations in digital marketing and assess how these impact marketing campaigns and reputation management in an increasingly connected world.
Additional Requirements
Restriction(s): Restricted to MKMN/MKMN:C
If there are any concerns regarding missing prerequisites and/or restrictions, the Learner Success Advisor will contact you directly for further clarification after registration has been completed.
Please view the Technical Considerations.
Applies Towards the Following Certificates
- Certificate in Business : Electives
Technical Requirements
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*Course details are subject to change.