Loading...
Sign Up for Email Updates

Course Description

This course provides students with an opportunity to extend their knowledge of the marketing principles and strategies they learned in MCS*1000 to develop a marketing plan and to explore sales as a career.

What You'll Learn:

Upon successful completion of this course, you will be able to:

  • Identify and evaluate opportunities that align with corporate objectives.
  • Analyze consumer, competitor, and company data to assist strategic business decision-making.
  • Recommend and justify a strategy along with marketing tactics to deliver a solution to satisfy the needs of a target market.
  • Demonstrate proficiency in professional business communication.
  • Explain how effective marketing contributes to competitive advantage, value creation, and organizational decision-making.
  • Recognize the importance of ethics and sustainability in marketing strategy.

Additional Requirements

Pre-requisite(s): 10.00 credits including MCS*1000

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

Loading...

Enrol Now - Select a section to enrol in

Section Title
Advanced Marketing
Type
Online Asynchronous
Dates
September 10, 2026 to December 04, 2026
Contact Hours
36.0
Delivery Options
Online Asynchronous  
Course Fee(s)
Domestic Tuition Fee $695.56 Click here to get more information
Domestic Tuition Fee - Non-Ontario $852.37 Click here to get more information
International Tuition Fee $3,973.31 Click here to get more information
Available for Credit
4.0 units
Reading List / Textbook
You may purchase your course textbook, or other required/supplementary reading and learning materials, from the University of Guelph Bookstore or the Guelph Campus Co-op Bookstore, or from another third-party seller.

Section Notes

Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
Required fields are indicated by .