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Course Description

This course will introduce students to the science of fandom, equipping them with an in-depth understanding of fan perspectives, attitudes and affinities. Students will explore the psychology, sociology and neuroscience of sport fandom. Psychological frameworks related to social group dynamics and fan communities will be examined, as well as current insights related to the motivations and influences that shape different fan preferences and behaviours. Implications will be drawn relative to developing cutting-edge fan engagement and revenue generation strategies across the sport ecosystem.

What You'll Learn:

Upon successful completion of this course, you will be able to:

  • Explain sport fandom and its scientific underpinnings
  • Discuss motivations, psychology, neuroscience, sociology, and the economic impact of fans in the sports ecosystem
  • Apply sport fandom frameworks to sports business decisions and the design of sports business strategies
  • Investigate, analyze, and propose solutions to fan-related challenges in the sports ecosystem
  • Differentiate fan cultures from a global perspective
  • Integrate the science of fandom into a business plan

Additional Requirements

Pre-requisite(s): SPMT*2020

Note:

Additional Technical Requirements

This course will use the following:

  • Knowledge Matters tool for simulation assignments
  • Respondus tool to invigilate one or more exams

Please view the Technical Considerations.

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

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