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Course Description

This course provides an introduction to the multi-faceted sports and event tourism industry from a business perspective. It focusses on a range of major sporting events such as the Olympics, national and international championships, and their influence on the sport tourism market in Canada. Students will understand components of sport management, event logistics, sponsorship, hospitality and licensing agreements.

What You'll Learn

Upon successful completion of this course, you will be able to:

  • Define sport management and understand the facets of the sport and event management industry
  • Identify the unique business components of the sport industry
  • Explain the relevance of ethical, legal, and sociological concepts to the management of sport
  • Identify research questions in sport management and demonstrate the ability to analyze and interpret published research as part of the evidence-based decision-making process
  • Become members of the profession who will have a positive influence on how sport is managed in the future
  • Explain the importance of a professional perspective
  • Exhibit critical professional skills and attitudes
  • Demonstrate a critical understanding and evaluation of the key challenges facing the sport industry
  • Demonstrate an appreciation of diversity and gender equity through the use of unbiased language and an inclusive approach to communication and management

Additional Requirements

Pre-requisite(s): 2.00 credits including (MGMT*1000 or MGMT*2150)

Equate(s): HTM*2020 - The Business of Sport and Event Tourism

Restriction(s): This is a Priority Access Course. Enrolment may be restricted to particular programs or specializations. See department for more information.

Note:

Additional Technical Requirements

This course will use the following:

  • Feedback Fruits tool for Peer Review
  • Respondus tool to invigilate one or more exams

Please view the Technical Considerations.

Technical Requirements

You are responsible for ensuring that your computer system meets the necessary system requirements. Use the browser check tool to ensure your browser settings are compatible and up to date (results will be displayed in a new browser window).

*Course details are subject to change.

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Enrol Now - Select a section to enrol in

Section Title
Sport and Event Tourism
Type
Online
Dates
January 05, 2026 to April 06, 2026
Contact Hours
36.0
Delivery Options
Online  
Course Fee(s)
Domestic Tuition Fee $683.39 Click here to get more information
Domestic Tuition Fee - Non-Ontario $815.35 Click here to get more information
International Tuition Fee $3,787.68 Click here to get more information
Reading List / Textbook
You may purchase your course textbook, or other required/supplementary reading and learning materials, from the University of Guelph Bookstore or the Guelph Campus Co-op Bookstore, or from another third-party seller. 

Section Notes

Note:  If you are in a degree program at the University of Guelph, please DO NOT register using the link above.  You must register through WebAdvisor.
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