2200007 - Equine Journalism
Course Description
Equine Journalism provides the necessary tools, techniques, and knowledge to help you develop compelling content suitable for publishing in both mainstream and equine journalism outlets.
This course has been designed as a journey that starts with understanding the media environment and its needs, developing a story idea through research, interviewing, and data analysis, writing and/or producing the piece, revising/editing, and finally pitching and negotiating a contract.
You will learn how to self-edit, understand contracts and copyright rules, and how to prepare a full multimedia package for your story. We’ll also talk about launching and running a freelance business and using your equine knowledge to position yourself as a columnist or expert.
What You'll Learn
Upon successful completion of this course, you will be able to:
- Consider journalism ethics and professionalism in the equine publishing industry, including your role as a writer/producer
- Apply best practices for research, data use, interviewing and storytelling techniques to develop and produce compelling content across multiple media platforms
- Revise and polish content for publication, ensuring recognition and copyright compliance, and produce visual materials to complement your work
- Develop professional pitches for publishers, interact with them, and interpret contributor contracts
Sample Careers
Equine Journalism is designed for anyone producing content in the equine industry and those interested in developing skills in storytelling, writing and digital communication (photography, video, podcasts) in the equine industry.
Additional Requirements
- This course is intended for adult learners who are at least 18 years of age.
- There are no prerequisites for this course.
- You may take this as an individual course or choose to complete one of our equine certificates or the diploma.
- You do not need access to a horse or facility to participate and be successful in this course.
- You can expect to spend 6-10 hours per week to complete the course material, activities, discussions and assignments.
- Do you have more questions? Contact our Continuing Studies office.
Sponsoring Partner
Applies Towards the Following Certificates
- Equine Business Management Certificate (New) : Electives
Technical Requirements
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*Course details are subject to change.